Ren
Created to carve out a new category that blends the luxury and amenities of a 5-star hotel with the immersive experience of nature, Ren’s target audience includes urban millennials and Gen Z consumers seeking elevated, nature-driven escapes.
Year
July 2024 to Current
Client
Ren
Brand Identity
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This included a focused half-day session to align stakeholders on the brand's direction. I came prepped with competitor analysis and hosted an interactive session to uncover stakeholder preferences.
Key components:
Defined unique selling proposition
Developed target audience personas
Explored initial visual identity concepts, ensuring a unified understanding of the brand's strategy, prior to engaging a graphic designer.
Output:
Brand Strategy Deck including a shortlist of 3 brand names with rationale for each & Brief for Graphic Designer
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I already have a black book of graphic designers I could match with their specific requirements. Once the brand strategy workshop was complete, I sourced and negotiated the graphic designer.
Output:
Quality Graphic Designer within budget and matched perfectly for their brand identity.
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This part of the project was produced by the Graphic Designer we decided on.
Output:
Brand Identity Package: Logo design in various formats. Colour palette and typography guidelines. Brand guidelines document outlining the use of brand elements.
Pitch Deck Template: Custom-designed template with placeholder content.
The Brief
In a world that moves too fast, Ren offers spaces designed to slow you down. Amidst the whispering trees and soft rustle of leaves, find your peace. Ren’s cabins offer a retreat where you can unwind, breathe deeply, and reconnect with what truly matters, being amongst nature, spending time as a family and most importantly, being present. The brand should reflect all of this in an approachable, sophisticated way, in a sense that one can let the serenity of nature restore your spirit.
